Adobe’s recent acquisition of Efficient Frontier has launched the company into ad buying. Founded in 2002, Efficient Frontier is a company best known for helping marketers negotiate advertising on Facebook. The pending purchase will add new services to Adobeâ€™s Digital Marketing Suite, which includes web analytics and web optimization tools for marketers. The deal follows Adobeâ€™s $1.8 billion purchase of Omniture, a maker of web traffic measurement software, in 2009. Such measurement tools let publishers using Adobeâ€™s software quantify the number of people who visit their sites in order to better negotiate ad rates. The purchase will give Adobe more of a foothold in ad buying on Facebook. Adobe currently lets marketers buy ads on Facebook via its Adobe Search Center+ paid search management tool. Efficient Frontier manages more than $1 billion in marketing spending on behalf of its clients, which include Travelodge, Match.com and Discover Financial Services.
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Cobbieâ€™s Sauce Gives Back Through a Family Recipe
â€śYou have to constantly give your best and raise the bar personally and professionally. We see this played out daily at the Shepherd Center, which continues to make a difference in our daily lives.â€ť -Betty Hulse
- Cobbieâ€™s Sauce Gives Back Through a Family Recipe
DoGooder Taste Test
Aspiring foodie, Lianne McLaughlin, whips up our healthy recipes to find out if they taste as good as they look. This week’s recipe: Pumpkin Soup.
- DoGooder Taste Test
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