Bus monitor Karen Klein didn’t ask the world for sympathy, and she definitely didn’t request money. But once Internet users watched the heartbreaking viral video of young students harassing Klein, they reached for their wallets. This is viral philanthropy, through which users of online communities, such as Reddit, Facebook, Twitter  and other platforms, spread awareness and raise money for those who need it. Last month, Redditor Max Sidorov saw the video of Klein. The students’ hurtful treatment reminded him of his own experiences with bullying. He decided to spread the word and directed people to the crowdfunding site Indiegogo to raise money for Klein’s much-deserved vacation. Meeting the $5,000 goal within five hours (and reaching over $680,000 with 11 days left in the campaign), the “Let’s Give Karen – The bus monitor – H Klein A Vacation!” campaign shows the power of leveraging online communities for great causes.

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